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In this challenging economy, we are constantly looking for cost effective ways to reach our audience. Over 6 years ago, I received a call from Bob Townsend regarding some billboard exposure on I-80. Coincidentally, we were just reviewing this concept as one of our advertising strategies. Over several meetings, we began what has become an excellent relationship. Dealing with the staff at VisCom has been easy and beneficial to our hotel/casino. We continue to look at our marketing dollars, and still believe that the I-80 corridor is a good place for us to advertise.
— Jennifer Mannix, Director of Sales, Sands Regency Casino Hotel, Reno NV-
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